Legal
Privacy Policy
Last updated 20 October 2026
Who we are
Saunton AI ("we", "us") is operated by Bike Hire UK Limited, a company registered in England and Wales (company number 10338184), with its registered office at Kings Arms Vaults, Watton, Brecon, Powys, United Kingdom, LD3 7EF. Bike Hire UK Limited provides practical AI systems under the Saunton AI brand and operates this website at sauntonai.co.uk and related applications, including Zippy Booking. It is the data controller for personal data described in this policy. You can email Dan.
Information we collect
- Contact details you submit through our forms: name, company, email address, phone number and message content.
- Account data if you create an account in one of our applications, such as your name, email address and settings.
- Connected service data that you explicitly authorise us to access via OAuth (for example Google account profile, email address, calendar or mail data), used only to deliver the features you asked for.
- Technical data such as IP address, browser type and pages visited, used for security and to keep the service running.
How we use your information
- To respond to enquiries and provide the services you request.
- To operate, secure, maintain and improve our applications.
- To deliver features that depend on services you have connected.
- To meet our legal and accounting obligations.
We do not sell your personal data, and we do not use it for advertising or to train generalised AI models.
Google user data
Where you connect a Google account, our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We request the narrowest scopes needed, access your data only to provide user-facing features, never transfer it to third parties except as necessary to provide those features or to comply with law, and never use it for advertising. You can revoke access at any time from your Google Account permissions page or by contacting us.
Legal bases (UK/EU GDPR)
We process personal data on the basis of your consent (for connected accounts and marketing), performance of a contract (delivering our services), legitimate interests (securing and improving our services) and legal obligation (record keeping).
Sharing and processors
We share data only with service providers who help us run the business — hosting, database, email delivery and analytics providers — under contracts that require them to protect your data. We may disclose data where required by law.
Retention
We keep enquiry data for up to 24 months, account and connected-service data for as long as your account is active, and delete or anonymise data once it is no longer needed or on your request.
Security
Access tokens and credentials are stored encrypted, access is restricted to authorised personnel, and all traffic is served over HTTPS.
Your rights
You have the right to access, correct, delete, restrict or port your personal data, to object to processing, and to withdraw consent at any time. You can email Dan and we will respond within 30 days. You may also complain to the UK Information Commissioner's Office (ico.org.uk).
Cookies
By default we use only essential storage needed for the site to work, including a small record in your browser of your cookie choice (what you chose and when).
With your permission only, we may use two optional Google services, both provided by Google: Google Analytics (analytics: pages visited, device and approximate location, and a count when an enquiry is sent) and Google Ads (advertising measurement: whether a visit from one of our Google ads led to an enquiry). These set Google cookies and send this data to Google. We don't send your name, email, phone or message to Google, we don't use advertising personalisation or remarketing, and nothing optional loads until you switch it on.
You can accept or reject each option, and change or withdraw your choice at any time using "Cookie settings" at the bottom of every page. Withdrawing stops further measurement straight away.
Changes
We may update this policy from time to time. Material changes will be highlighted on this page with a revised "last updated" date.
